Since 2015, SteelDog USA has been creating high-quality, affordable dog toys and cat toys designed for healthy play, enrichment, and fun. Our mission is simple: to support the well-being of pets through durable, thoughtfully designed toys that keep tails wagging and paws engaged.
From chew toys and plush toys to treat-dispensing enrichment toys, we offer a wide range of interactive products for dogs and cats of all ages. Our best-selling collections include Barnyard Buddies, Ropers, Ballistic Ballers, and our innovative Slow-Treater toys for rewarding mental stimulation.
At SteelDog, we take play seriously. Our own pack of Goldens, Labs, Frenchies, and Persians have tested (and approved!) every toy — ensuring they’re both fun and tough enough to keep up with even the most playful pets.
We proudly serve pet lovers across North America, the U.K., and Australia, with continued growth around the globe. Whether you’re shopping for dog rope toys, puzzle toys, catnip kitten toys, or durable plush toys, we’re here to bring joy and enrichment to your pet’s everyday routine.
John and Ben met over a shared sense of humor and mutual respect. What started as lighthearted banter quickly evolved into a strong friendship—and an even stronger business partnership. With complementary backgrounds—John in sales, marketing, and operations, and Ben in finance and strategic operations—they combined their skill sets with a shared passion for dogs and entrepreneurship.
Together, they built SteelDog USA on a foundation of smart business practices, strong relationships, and a love for pets. Their goal: to create a brand that delivers high-quality, affordable dog and cat toys that enrich play and support pet wellness around the world.
Owner
He played hockey at Notre Dame and continues to “chase his dream”, playing in old man hockey leagues.
Owner
He enjoys pickleball, golf, movies on Friday nights with butter popcorn and M&Ms.
VP of Operations
She enjoys coffee, podcasts, romcoms, and all things creative. Oh, and puppies!
Product Tester
She loves pup cups, peanut butter, speaking her mind, hugs, and Steel Dog toys!
VP of Marketing
Enjoys exploring the outdoors with her two dogs and finds creative expression through pottery and watercolor painting.
Our 10 month old dog absolutely loves this adorable dog toy … super durable, and unlike most dog toys, it’s beautiful in person. After a few days, he already knows to get his “bug”. It’s a hoot to see him carrying it around with the gorgeous wings hanging out of his mouth. He bites down on the body, and it squeaks. The crinkle of the wings and the squeaks of the body (plus the durability) make this toy perfect.
We’ve had several of these. My 50lb aggressive chewer & toy lover adores them. They wash very well as long as the stuffing isn’t leaking out still. She’s learned she can get a ball out of it.. but it gives her a little challenge. The thing about them is the squeaker. We’ve had bigger & far more durable toys, but most of the squeakers in these still work. We both enjoy it & battle getting to squeak it. She’s definitely the fastest squeaker lol I just bought her /us a new one for Christmas <3!
Obi LOVES the Steel Dog Turkey. It’s the absolute cutest and fun turkey toy we have bought him. Going to buy two next time!
My dog loved this toy and carried it around like it was his thanksgiving dinner. The pumpkin pie hidden inside the toy is darling.
My Bella ❤️ Her billy goat.
I have a little black goat named Zena, who is part of the family, so of course I had to get this dog toy because it looks just like her! My mini Aussie, Freckles, loves this toy and drags “Mini Zena” all over the house.
This mammoth is our puppy’s best friend! It’s like 70% of his size and relatively hefty, and he loves both violently shaking it while holding it in his mouth, and also snuggling with it. It appears to be durable, but will see if it survives multiple months/years as our pup gets bigger
Our dog loves this toy! It is super durable for hard chewers. Bonus points for tennis ball inside!!
My puppy loves this toy and has yet to tear it apart! She carries it around and it seems very durable.
We received this toy a year ago. The dog loves it and has slowly dismantled it. It is still his favorite. We bought him a replacement for Christmas. It’s very strong and made it through rough play at least six months.
